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Parents of five, Adam and Dana Sue Hinkle know well the daily fight of ‘so much to do and so little time.’ Frustrated about toys strewn aimlessly across the house and kid’s zombie-eyed by television, they knew they had to do something about it. So, they began to create learning and organization-based toys that help families fight the good fight: the fight to consolidate and organize toys, the fight to be intentional and inspire imagination, and the fight to be the hero in their children’s lives.  What they came up with was Creative QT (Creative Quality Time).

"You hear it over and over again from your parents and friends with older kids. 'Before you know it, they’re graduated and moving out' or 'the days are long, but the years are short.’ There are a hundred variations of this phrase but at the core of it is a warning from veteran parents to us newbies; and it’s this: you only have a little time with your kids, so use it wisely,” says Dana Sue, Creative QT co-founder.

The reality of families spending quality time together is diminishing. Less than half of American families eat dinner together three times a week. Even more eye-opening, the average American child aged 6-11 watches approximately 28 hours of television each week. The need for families to Make Time Together has never been greater. 

Make Time Together is our simple reminder for families that time is fleeting. The golden years are now; the time to be the hero in our child’s life is now. The time to turn off the television and to engage in creative, active, imaginative play is now.  We can fret about yesterday or worry about tomorrow but the only thing we truly can have an impact on is today.

Creative QT’s hope is that our products enrich families lives through imaginative, creative play and that our brand is an encouraging reminder for families to Make Time Together.